1420 likes, 689 comments, 215 DMs…this is the day to day life of an Instagram vendor. While the regular retailer on the street relies on pedestrians to sell, an Instagram vendor posts from a room in Lagos, but ships all the way to London. The world is now a global village and we all exist in it. While some just spend time looking at their favorite celebrities (and indeed fashion brands), others are reaping major profits from this same app.
Instagram is a photo-sharing app created by Kevin Systrom and Mike Krieger. It was launched in October 2010 strictly for iOS but later an Android version was released in April 2012. Since then, the world has witnessed the exponential growth of Instagram. Besides the retail of top-notch fashion pieces, other niches are doing well. Everyone wants an iPhone X or maybe an iPhone Xs, so more income for Tech influencers.
Monthly, brands spend millions pushing their products in our faces, leveraging on consumers’ need for a higher social status. Today, we have content developers who have built an image (shhh …we know) from this gap between consumers and brands. While a lot of us click the like button on Denola Grey’s images, others go to Fisayo Fosudo’s Instagram page to see what smartphone to add to their shopping cart.
Instagram has totally changed our interaction with brands. Bye to boring traditional ads, hello to unique, eye-popping experiences. It’s amazing how fashion and high-end smartphone technology merge seamlessly. The just concluded Lagos Fashion Week sponsored by Heineken featured designers like Mai Atafo, Tokyo James, TTYA London, Iconic Invanity, etc. While fashion enthusiasts were there and kept everyone updated with images, others stayed glued to their timeline and had a feel of the show.
In the near future, should we expect the rise of another photo-sharing app? We can’t tell but what we do know is that Instagram has and will influence the purchasing culture of millions of people.
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