Last week, someone walked into our store and said something that stuck with me.
"I need a new gadget, but the prices everywhere just keep going up."
She wasn't complaining. She wasn't asking for a discount. She had simply come to terms with it - as though she had already accepted that upgrading her tools just wasn't going to happen this year.
And honestly? That hit differently. Because she's not alone. Not even close.
This Is Many Nigerian Problem
Let's be honest about what's been happening. The naira has taken hit after hit. Dollar-denominated products which by the way, covers almost everything in the tech space have become a moving target. You save up for a laptop, and by the time you have the money, the price has jumped again. You budget for a phone upgrade, and then BOOM - exchange rate wahala wipes out your plans.
It's not that Nigerians don't want to invest in good tech. It's that the system keeps making it harder to.
And the frustrating part? The demand hasn't changed. A content creator in Surulere still needs a reliable device to meet client deadlines. A student in Enugu still needs a functioning laptop to submit assignments. A small business owner in Kano still needs the right tools to keep their operation running. The need is real, it's the access that keeps slipping away.
That's what makes this conversation feel so heavy. We're not talking about people who want to flex a new gadget for the gram. We're talking about people who genuinely need to upgrade their tools to keep up with life, and are being quietly priced out.
So What Are We Doing About It?
For a limited time, DreamWorks Direct is offering up to 20% off on all gadgets. Not because we think good tech should be cheap, but because good tech should still be accessible.
Now, we know what you might be thinking. "Discount? What's the catch? Na original?"
That's a fair question. Because let's be real - the Nigerian market has burned too many people before. You buy something at a "deal" price, get home, and realise you just spent good money on a device that starts misbehaving in two months. Or worse, you find out it's a clone dressed up to look original. The disappointment, the regret, the feeling of being played - we've heard it too many times.
That's exactly why we hold ourselves to a different standard.
At DreamWorks Direct, quality is not negotiable. The discounts are real. The products are genuine. And the experience of buying tech here should feel the way it should always feel, confident, certain, and assured. No second-guessing, no buyer's remorse and no stories.
What Can You Upgrade?
Think about what's been slowing you down. That laptop that takes ten minutes to load a browser. The phone whose battery doesn't survive past noon. The accessories that are being held together by sheer willpower and prayers.
Whether you're looking to set up a proper home office, kit out your content creation space, or simply get a reliable device that won't embarrass you on a video call, this campaign was made with you in mind.
Up to 20% off means real savings. The kind that actually make a difference when you're working with a budget in this economy.
Now Is the Time
This is your moment to fix things without the financial guilt that usually comes with it. The Power Upsale won't last forever. Stock is limited, and once it's gone, it's gone.
So, if you've been telling yourself "I'll sort it out next month", this is the sign to stop waiting. Next month always becomes the month after. Meanwhile, you're still managing with tools that are holding you back.
You deserve better than that. And right now, you can actually afford it.
Limited stock. Limited time. Unlimited upgrades.
