Amazon announced a new way to make money from its home Wi-Fi business: Subscriptions

Amazon announced a new way to make money from its home Wi-Fi business: Subscriptions

Amazon on Tuesday introduced two new subscription offerings for Eero that will help owners of the mesh Wi-Fi networking system keep their home networks more secure. It also shows how Amazon will continue to make money off of Eero, which it acquired earlier this year.
Eero, if you’re unfamiliar, helps provide better Wi-Fi coverage around your home using mesh networking technology. Instead of relying on one Wi-Fi hotspot in one area, multiple units are placed around your house to give you better coverage no matter where you are.
The new features include Eero Secure and Eero Secure+, the latter of which used to be called simply “Eero Plus.” Eero secure tracks your browsing and can warn you if you’re visiting potentially malicious sites that might be infected with malware or have been known to phish for private information. It also comes with parental controls.

The subscription model aims to provide customers with value-added benefits beyond basic internet connectivity. Subscribers can expect enhanced features, such as faster speeds, priority customer support, and access to exclusive content or services. These additional perks are likely to entice customers to opt for subscription plans, creating a recurring revenue stream for Amazon.

Moreover, subscriptions allow Amazon to build a loyal customer base and foster long-term relationships. As subscribers become invested in the added benefits offered through their subscription, they are more likely to stick with Amazon’s Wi-Fi service and resist the temptation to switch to competitors.

Amazon’s focus on subscriptions is in line with the current trend of offering personalized experiences. By tailoring subscription packages to meet individual needs, Amazon can cater to different customer segments effectively. For instance, they could offer different subscription tiers targeting casual users, gamers, or remote workers, each with specific features and benefits.

Additionally, the subscription model enables Amazon to gather valuable data on customer behavior and preferences. This data can then be utilized to refine their offerings, improve customer experience, and develop targeted marketing campaigns.

Eero Secure+ offers the same features as Eero Secure but adds in a VPN provided by, which hides the data crossing your network, a 1Password subscription that gives you one place to manage all of your passwords and Malwarebytes anti-virus software.
Eero Secure will cost $2.99 per month or $29.99 per year and Eero Secure+ costs $9.99 per month or $99.99 per year. Eero owners can sign up on the account page.