Are smartphones moving too fast for the iPhone?

Are smartphones moving too fast for the iPhone?

The world of smartphones is moving at a rapid pace, with cutting edge tech and mind-blowing innovation everywhere you turn. New companies are springing up every day with the sole aim of producing the best smartphone for its users, but with all the competition, the tech giant Apple has been moving at their own pace when it comes to their flagship phone.
For more than a decade, Apple has had a stronghold over the tech world with everyone anticipating what features will accompany their new line of phones. Recently, tech experts have complained about the lack of creativity and innovation in making new devices. Although this doesn’t reflect in the overall sales, because people all over the world still have a vested interest in the phones.
As many brands do, Apple has survived on selling the consumer experience first before the actual product, coupled with their seamless iOS software. Apple has trapped its consumers in an ecosystem that makes it very hard to break free and it sometimes leaves them clueless about innovation that is already available on other phones.
For example, the 5G craze is sweeping the world with brands like Samsung, Huawei, Xiaomi, Google already producing 5G enabled phones but Apple won’t be producing one until 2021. They are also lagging behind in camera quality and battery capacity. Additionally, It’s not completely water-resistant and scratch-proof.
We have seen in the past that brands that fail to drastically improve on their product ultimately fizzle out due to lesser demand i.e. (Blackberry & Nokia). However, they are giving their consumers what they want in little quantity which is an excellent strategy because it leaves them wanting and excited for more. So, the question is how long will the tech giant stay on top of the food chain?
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