![5 tips for running sales without killing your profits.](https://dreamworksdirect.com/wp-content/uploads/2019/11/sales-1.jpg)
Running promotions with discounts is one of the most popular and one of the most effective ways to drive sales. However, as effective as they are, discounts can be a double-edged sword. While reducing prices certainly attracts customers, executing discounts the wrong way could end up killing your profits or enticing people who’ll only buy